Today’s shoppers don’t just browse online – they buy online. And more often than not, they’re buying on marketplaces like Amazon, Bol.com, Zalando, and many others.

For ambitious brands, selling on marketplaces is no longer just a nice-to-have. It’s where growth happens. Let’s break down why.

1. Marketplaces Are Where Shoppers Live

Over 60% of global online retail transactions now happen on digital marketplaces. That means most of your potential customers are already searching, comparing, and buying products there. If your brand isn’t showing up, you’re handing sales to competitors who are.

2. E-Commerce Keeps Surging

Global e-commerce sales are expected to hit $7 trillion in 2025, accounting for 25% of all retail sales worldwide. The retail playing field has shifted online – and marketplaces are leading the game. If you want a winning e-commerce strategy, marketplaces are the place to start.

3. The B2B Opportunity Is Massive

It’s not just B2C brands that benefit. The global B2B e-commerce market is valued at $32.1 trillion in 2025, and it’s forecasted to nearly double to $62.2 trillion by 2030. For any company looking to scale, marketplaces aren’t just relevant – they’re essential.

4. Go Local and Global in One Leap

Marketplaces make it easier than ever to sell across borders. With the right setup, your products can reach buyers worldwide without the complexity of building local infrastructure. Marketplace expansion means new audiences, new sales, and new growth opportunities.

5. Shoppers Trust Marketplaces

Consumers trust marketplaces because they’re convenient, transparent, and safe. For brands, that trust translates into credibility. Being present on Amazon or Bol.com builds consumer confidence and helps you compete with established players from day one.

Ready to Take the Leap?

At Leap2C (Your Leap to Consumers), we help brands grow where it matters most – on marketplaces. Whether you need Amazon advertising, shop management, cross-border marketplace expansion, or content that converts, we’ve got the strategy, tools, and expertise to make it happen.

👉 Your consumers are already on marketplaces. Isn’t it time your brand is too?